Since I wrote up some of my business goals for 2017, I wanted to take a beat and review how I did, as well as set new goals for 2018.
How I did with my 2017 resolutions
- Creating & sticking to a Content Schedule I exceeded my expectations, posting original content every day in 2017 from January 1 through October 31. From November 1 through December 1, I shared a Christmas collection and spent the balance of the year sharing my favorite highlights from the year before. I plan to keep the flow of content up in 2018, but will relax a little. Posting every day was good to create a habit, but it got stressful.
- Growing my social media following
- Instagram – I started the year at 596 followers on my work Instagram. Through hashtagging and consistent content, I grew to 734 followers (+138).
- My Personal Instagram – I didn’t track my starting number on this in 2017, but want to in 2018 – since I use it to drive traffic to my site and share all the things I’m passionate about. My starting number of followers for 2018 is 1553.
- Pinterest – I’ve continued to grown and define my Pinterest boards. I started 2017 just over 9,000 followers and am closing out the year at 9,730. Hoping to hit 10,000 in 2018! If I do, I’ll plan a fun giveaway.
- Facebook -I’ve been posting more this year, thanks to sharing more content from Instagram. I started the year at 849 followers, and am ending at 891. Which I’m fine with, since I don’t put a lot of effort into my work fb page, compared to Instagram and Pinterest.
- Building my Society6 Shop I’ve loved adding weekly items to my S6 Shop, and not a month has gone by without a sale. I am in love with the back end of the platform and the quality of the goods they produce. Looking forward to doing more there in the year to come.
Business goals for 2018
- Grow the amount of graphic design, website building, content writing, and consulting I do. The beginning of the year is already looking bright in that regards, so I am optimistic.
- Continue to create original content and grow my social media following across platforms.
- Continue to grow the offerings in my Society6 Shop.
- Research opening a secondary online shop. I’ve been toying with the idea of creating a Spoonflower Shop & Roostery Shop (a sub-Spoonflower shop, that makes home decor products from their fabrics) for a while. If I decide it’s worth it and like their platform, I hope to launch by next Christmas. If I add a Spoonflower shop – that would mean my designs on fabric, gift wrap, and wallpaper! Roostery would add tea towels, cloth napkins, place mats, and other pillow options.